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MiX Telematics, founded in 1996, is a leading global provider of fleet and mobile asset management solutions. The company’s products and services provide enterprise fleets, small fleets and consumers with solutions for safety, efficiency and security.
Over 450,000 mobile assets – from trucks and buses, to vans, cars, motorbikes and trailers – are actively managed by MiX Telematics. In addition to employing more than 1000 people, MiX Telematics has a network of more than 130 fleet partners world-wide. The company has offices in South Africa, the United Kingdom, the United States, Uganda, Brazil, Australia and the United Arab Emirates.
MiX Telematics shares are publicly traded on the Johannesburg Stock Exchange (JSE: MIX) and on the New York Stock Exchange (NYSE: MIXT).
"To be the leading global provider of information and related services for mobile assets."
MiX Telematics’ strategy is to leverage its profitable, cash generative business by expanding its recurring revenue model through the company’s worldwide distribution network. With significant critical mass, a global footprint, a large subscriber base and a history of operating successfully in international markets, MiX Telematics is ideally positioned to take advantage of significant international and local growth opportunities.
The listing of MiX Telematics in 2007 marked the birth of a new global leader in the vehicle tracking and fleet management industry. The company’s standing as a global player today is the result of a culmination of numerous business successes, key leadership and expertise, and decisions of strategic value.
The business started out in South Africa in 1995 as Matrix Vehicle Tracking, a consumer-facing business focused on superior vehicle recovery and personal safety; services were delivered using cutting edge GSM–based tracking technology. Matrix soon became one of the leading vehicle tracking and stolen vehicle recovery service providers in South Africa, and the first to emphasise the safety of the individual as opposed to the vehicle – a value the company still applies fully today.
While Matrix Vehicle Tracking was growing its consumer-base in South Africa, another South African business known as Omnibridge was gaining significant ground in the international commercial fleet management market. Omnibridge, which was founded as CI Fleet Management, was responsible for the design and development of the Siemens VDO Fleet Manager (FM) product range. The product range was branded VDO Fleet Manager and sold by Siemens worldwide.
In May 2007, Omnibridge acquired the distribution rights for its Fleet Manager product range from Siemens VDO, while simultaneously acquiring Siemens VDO’s UK-based fleet management and commercial vehicle outfitting businesses, including the Datatrak product range and network. In 2007, Matrix Vehicle Tracking acquired Omnibridge and these two businesses merged and went on to list on the Johannesburg Stock Exchange in November 2007.
Given the company’s vision to become the leading global provider of information and related services for mobile assets, the decision was made to re-brand to MiX Telematics in early 2008. The new brand captured the core of the business - ‘Mobile Information Exchange’ and telematics expertise - while enabling all business aspects, past and present, to come together and adopt a shared vision and philosophy.
Recent developments, over 2008 and 2009, include MiX Telematics’ acquisition of Tripmaster in the United States and SafeDrive International (SDI) based in Dubai and Perth. MiX Telematics North America builds upon the legacy of the Tripmaster brand by continuing to provide commercial fleet operators with greater efficiency and safety levels, as well as Hours of Service & IFTA compliance. SDI now forms part of MiX Telematics Middle East, which successfully serves the Middle East and Australian markets through offices in Dubai and Perth.
MiX Telematics Africa
MiX Telematics (Africa) provides consumer solutions to the South African market under the Matrix and Beam-e brands, while the commercial division provides enterprise fleet management solutions throughout sub-Saharan Africa. Matrix represents one of the largest personal safety and stolen vehicle recovery brands in South Africa. Its offering encompasses basic and enhanced security services that are designed to suit individual lifestyles, all with an emphasis on personal safety. Beam-e is a highly affordable stolen vehicle recovery service that was launched by MiX Telematics in 2011.
The business operates a 24/7/365 National Operations Centre and has dedicated ground response teams and a company-owned helicopter. MiX Telematics Africa is based in Midrand, Johannesburg, and has recently set-up an office in Uganda. Having eyes and ears on the ground in East Africa, aligns MiX Telematics with the growing demand in the region, while enabling the company to better support its East African business partner network.
MiX Telematics Europe
Born out of the OmniBridge (now MiX Telematics International) acquisition of the SiemensVDO fleet management business in 2007, MiX Telematics Europe is based in the UK and forms the hub of the group’s sales and distribution business in Europe. The business is well known throughout the UK and Europe as the company behind the original Datatrak vehicle tracking products and network, established in 1985.
MiX Telematics International
MiX Telematics International, based in Stellenbosch, is responsible for all centralised marketing, hosting & operations, research & development functions as well as sales into regions not managed by other MiX subsidiaries. The business is positioned as a central services organisation to the rest of the MiX group businesses and partners, to support growth of the business across its international locations and within its various segments.
MiX Telematics Middle East and Australasia
MiX Telematics Middle East and MiX Telematics Australasia are based in Dubai (UAE) and Perth (Australia) respectively.
The subsidiary was borne out of MiX Telematics’ acquisition of SafeDrive International (SDI), in 2008, a road safety consultancy and training business that was originally formed in 2002. SDI built up a strong reputation in the driver safety and training sector, becoming known for its high standard in training design and delivery.
Today, the businesses combine in-vehicle monitoring systems, driver training and consulting to offer customised, effective driver behaviour and training programmes for global customers focussed on achieving and maintaining the highest levels of safety in the oil and gas, minerals and resources sectors.
MiX Telematics North America
In April 2008, MiX Telematics acquired Tripmaster in order to strengthen its market offering and establish a foothold in the North America market. In the 1970’s, Tripmaster pioneered the development of on-board computers and owns numerous patents relating to state-line crossing algorithms.
Today, MiX Telematics North America builds upon the brand’s legacy by continuing to provide commercial fleet operators with greater efficiency and management control, with an emphasis on driver safety, DOT Hours of Service and IFTA compliance.
MiX Telematics Brazil
In May 2013, MiX Telematics Brazil was established to increase the company's market penetration and grow its market share in Brazil and the greater Latin America region. The subsidiary – based in Sao Paulo – enables MiX Telematics to better support its channel partner network, while keeping an ear to the ground for requirements that are unique to the region