MiX Telematics Reports C.V Show Success

02 May 2014
The Commercial Vehicle show 2014 went off with a bang for fleet solutions provider MiX Telematics. The UK team hosted lots of exciting activities to attract the attention of visitors from product launches to product mascots they were keen to make an impression and with nearly 100 new leads they did just that.

Not only did the team attract the attention of exhibition visitors they received a lot of attention from associated media partners too. A press briefing was held on the first day of the show and included editors from publications such as Commercial Motor, Motor Transport, Truck & Driver, International Fleet World, Trucking, Transport Engineer and Roadway, all eager to learn more about the new offerings MiX Telematics is bringing to the fleet telematics market.

“The commercial team did a fantastic job in organising the show, the stand was interactive and inviting allowing delegates to test drive our products. In the past our approach to shows has been somewhat corporate however this year we took a more personable approach which worked well,” comments Steve Coffin, Marketing & Operations Director for MiX Telematics. “We ran a live competition offering guests the chance to win a selection of prizes, and we even had a custom made product mascot which replicated one of our in-cab display solutions. Mr Ribas turned out to be quite the star of the show, he had photographs taken with other exhibitors and many of the visitors, I’m sure he will be back with us in 2015”.

Over the three days staff had the opportunity to speak with many potential clients to recommend a solution for the effective management of their mobile assets and ensure a substantial return on investment.

MiX Telematics contacted Bob Sockl, Event Organiser for the C.V show to find out how the event performed. “Initial indications are that everyone was really happy with the quality and attendance of this year’s show and already we’ve had many bookings and expressions-of-interest for 2015. Generally visitors seemed to have budgets available and were keen to spend compared to last year when visitors were seen to be looking rather than buying. Overall a very good show and we look forward to seeing you all again next year”.

MiX Telematics
Using the Software-as-a-Service (SaaS) delivery model, MiX Telematics delivers its solutions to customers in 112 countries, across six continents. Over 428,000 mobile assets – from trucks and buses, to vans, cars, motorcycles and trailers – are actively managed by MiX Telematics. In addition to employing more than 900 people, MiX Telematics has a network of more than 130 fleet partners world-wide. The company has offices in South Africa, the United Kingdom, the United States, Uganda, Brazil, Australia and the United Arab Emirates.

MiX Telematics shares are publicly traded on the Johannesburg Stock Exchange (JSE: MIX) and on the New York Stock Exchange (NYSE: MIXT).


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